Superior Dog FoOD
WKU gave me many great opportunities, and one of them was a class dedicated to package design, which at the time was an unexplored avenue for me. In this class I had multiple assignments but the most fun I had was with this one, the custom dog food bag. I had to decide my target market, create my own brand, and then create my own packaging layout and bag design. I decided to aim my product at the most established pet owners who’re able to afford some greater luxuries for their pets, hence the name Superior. At the end I even got to print and develop my own mockup, an experience that made me respect and even love the concept of package design.
